Background:
Care+Wear is an innovative health-wear company specializing in PICC line covers. Peripherally Inserted Central Catheter (PICC) is a form of intravenous access that can be used for a prolonged period of time. PICC line is used commonly in the case of chemotherapy. Although PICC line provided convenience for receiving treatment, it also affects the patients’ quality of life due to the exposed end. Care+Wear designed a cover that protects the PICC line and needed an online shop that aligns with their branding.
Solution:
The goal for this e-commerce website was to provide a simple way for patients and friends to shop for the PICC line cover, at the same time allow customers to feel more comfortable and fashionable while receiving treatment. This e-commerce site was designed with the idea that patients want to be treated like normal people, not with an obvious ‘patient’ name tag on them. The aesthetic goal was to achieve a website that invites and welcome people going through medical treatment as well as their friends and families.
Result:
The innovative health-wear emphasize on the everyday use of the covers and because of the ease of accessing the PICC line, therefore reduces the stress and burden it would have otherwise come with the treatment. We ensured the site was easy to navigate and focused on selling and educating people about the product. The site makes it easy to buy a cover for yourself or a friend, or even to gift a cover to someone in need.
Work was done at Tiger Party as Lead Designer
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