Project Name:
FedEx International Shipping for Emerging Demographics
Type:
Website
Company:
FedEx | Global Logistics Company
Context:
For decades, the logistics industry has divided customers into two main categories: large corporations and everyday consumers. With the rise of small business entrepreneurship, a new type of shipper emerged — independent business owners managing logistics on their own. FedEx saw an opportunity to better serve this growing segment by providing tools that matched their needs for flexibility, transparency, and control.
Challenges:
While these business owners were tech-savvy and ambitious, they often found traditional shipping systems complex and difficult to navigate. They needed a straightforward, transparent way to manage international shipments without sacrificing the reliability and adaptability that FedEx is known for.
Solution:
The proposed interface was designed as a proactive shipping assistant, offering tools tailored to the needs of small business owners:
•A calendar grid view to help users compare shipment timing and costs at a glance
•Step-by-step documentation guidance simplified international shipping requirements
•An itemized cost breakdown built trust through transparency
•Real-time tracking provided updates and proactive issue notifications
•Customer support integration offered easy access to help, with chat history linked to each shipment
By shifting from a transactional interface to an assistive experience, the design helped FedEx connect with a fast-growing customer base while reinforcing its reputation for innovation and reliability.
